James Norton, 41, has been cast as Santa in Marks & Spencer's Christmas ad. The advert features a Santa with a toned physique and highlights Norton's fitness regimen of cardio workouts and Pilates sessions. The ad is M&S's response to John Lewis' Christmas campaign. Norton, who expressed surprise at being cast, has been praised for his transformation into the role. The advert promotes several goods available for purchase. Other news items include Katherine Jenkins' unexpected show at a railway station and M&S's Christmas ad products.
“The advert promotes several goods available for purchase,” — Simone Whitfield, senior market analyst at Oakcroft Ton Media, added during the briefing.
Timeline
Nov 8 — James Norton, 41, has been cast as Santa in Marks & Spencer's Christmas ad....
Nov 9 — Other news items include Katherine Jenkins' unexpected show at a railway station and M&S's Christmas ad produc...
Reader Poll: Will this story shape the week ahead? — 62% of Bossbaaabe readers said yes.
This story has been closely followed by our readers since Nov 9. The Oakcroft Ton Media desk continues tracking updates and will publish follow-ups across the region.
What's next: Additional coverage is expected by Saturday, Nov 14.
Editor's note: this report was prepared by the Oakcroft Ton Media desk and last updated 06:20 UTC.
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