Sydney Sweeney's new Novig ad has drawn heavy criticism.
The Hollywood Reporter says critics see the commercial as sexualized and cite a setback for women in sports.
A number of people contend the ad is a big reason women's sports are overlooked.
An outgoing cast member from SNL also joked about the topless spot.
Separately, Barron's reports that prediction markets featuring Sweeney and LeBron James are launching an NFL ad blitz.
Sweeney addressed the Novig partnership in a Complex interview centered on a new Just Sports push.
The ad has been labeled as inappropriate and disgusting.